Deus Vult, founded by Ashley Smith, is a holding company with the purpose of creating multiple symbiotic businesses strategically positioned alongside politics to attract as much investment as possible, from as wide a variety of sources as possible, to simultaneously achieve the following two outcomes:

1. Diversified Revenue Streams: Establish resilient income sources from property flips, media subscriptions, sponsorships protected from lawfare, censorship, and progressive assaults.

2. Political Independence: Secure the autonomy and success of right-wing political parties and social groups by embedding their voices within a profitable, self-sustaining platform.

This was my personal vision, born from years of connecting networks and driving strategic growth, initially planned with my own funds. Investment accelerates this vision.

The initial investment required would be between £2M - £3M and would initially be placed in the following 2 areas.

- Rural Property Investment

- Media Creation & Distribution Network

Britain’s “conservative-minded” population, estimated at 16.8M–23.5M (25–35% of 67M), is a diverse and potent force, spanning rural traditionalists who cherish the land, urban professionals disillusioned by progressive overreach, and heritage enthusiasts seeking a return to timeless values.

These individuals share a common thread valuing self-reliance, heritage, and resilience, yet they’re underserved by a media landscape dominated by left-leaning narratives and a property market focused on soulless modern builds.

Having seen the success of channels such as The Lotus Eaters, Zoomer Historian, Academic Agent and many more, it’s clear that there is a growing hunger for content which caters to right-wing audiences and their inherent values.

The UK’s right-wing content creation scene operates as a cottage industry, a fragmented group of independent YouTubers with growing but small audiences (10k–300k subscribers).

Unlike the US, where networks like The Daily Wire have unified right-wing voices into a multi-million-dollar media entity, no equivalent exists in the UK. This gap presents a compelling opportunity: acquiring and uniting UK right-wing, philosophical, and traditionalist creators into a cohesive network, modelled on The Daily Wire’s successful strategies, could transform this niche into a powerful, sustainable platform.

By consolidating channels, fostering collaboration, and diversifying platforms, the Network aims to amplify reach, leverage fan loyalty, and deliver value to creators and backers while building the success of political parties, such as Homeland.

Overview

The Homeland Party, registered with the Electoral Commission in February 2024, represents a growing voice of Britain’s discontented populace, advocating nationalist and traditionalist values through grassroots activism and online engagement.

Homeland faces formidable barriers to achieving mainstream status: a lack of exceptional talent, limited financial resources, and insufficient ability to permeate the minds of the electorate.

Historical evidence would solidify this claim, looking at UKIP’s 3.8M votes yielding only 1 seat in 2015, or the Green Party’s decades-long climb to 4 seats in 2024, underscores that small parties rarely break through without overcoming these hurdles.

Deus Vult offers Homeland a strategic partnership to surmount these obstacles, providing the talent, funding, and reach it needs to grow, all while delivering profit to investors and resilience against scrutiny.

Deus Vult’s ecosystem offers a unique platform to support Homeland’s growth without direct political funding, which attracts scrutiny and regulatory risk.

This strategic plan outlines a roadmap to integrate Homeland Party members into our operations, leveraging content generation as a legal, profitable income stream, while scaling the party’s influence and establishing its long-term independence.

As part of the network, Homeland members can begin to permeate through the discourse through a variety of media channels by:

• Platforming: Integrating these voices into a professional media network to reach millions.

• Supporting: Providing financial incentives to sustain their work without reliance on volatile donations.

• Protecting: Structuring support to comply with EC rules, shielding them from lawfare and regulatory risks.

Compliance with UK Electoral Commission Guidelines

The Electoral Commission regulates political party finance under PPERA, requiring transparency in donations, loans, and spending, and prohibiting impermissible sources (e.g., foreign donors). Key rules include:

• Donations over £7,500 to national parties (or £1,500 to local accounting units) must be reported quarterly.

• Payments to individuals or entities must be permissible (e.g., from UK-registered sources) and not disguised as campaign contributions.

• Political parties cannot receive direct funding from companies unless it’s clearly reported and compliant.

To stay within these guidelines while supporting Homeland members, Deus Vult will position financial support as employment or contractual payments for content creation, not political donations for the immediate short term, as initial barriers are overcome.

Barrier 1: Talent

Small parties like Homeland often lack the depth of skilled leadership, communicators, and strategists needed to rival mainstream giants such as Labour, Conservatives and Reform.

Exceptional talent or adept organisers are scarce, and without them, small parties struggle to craft a compelling narrative or sustain momentum.

Homeland’s current roster shows promise but lacks the polished expertise and broad recognition of established political figures to sustain growth over time. Without a pipeline to nurture and attract such talent, small parties struggle to craft compelling narratives, execute effective strategies, or maintain momentum beyond their initial base.

Together, this can be reversed in short order. By employing 3–5 key Homeland members as paid content creators at £40k/year each, starting in Year 1.

This isn’t merely a paycheck; it becomes a robust talent incubator designed to cultivate a new generation of nationalist leaders. By integrating these individuals into a professional media network, we provide a comprehensive development platform.

Over time, this builds a cadre of articulate, media-savvy leaders, equipping Homeland to rival mainstream talent over time, all funded through Deus Vult’s profitable ecosystem rather than party coffers. Moreover, as the media arm grows, its increasing prominence enhances its ability to attract top-tier talent.

Barrier 2: Financial Resources

Financial constraints are a near-universal limiter for small parties in the UK, governed by the Political Parties, Elections and Referendums Act 2000 (PPERA).

Mainstream parties wield budgets in the tens of millions e.g., the Conservatives spent £37M in the 2019 election, while small parties like the Brexit Party managed £2.5M, restricting their ability to campaign across 650 constituencies or sustain operations.

Homeland, with its modest but growing grassroots base, lacks the capital for staff, advertising, or events, risking stagnation without external support.

Deus Vult’s network mitigates these constraints by embedding Homeland within a profit-driven ecosystem, channelling support through indirect, legally robust mechanisms rather than direct funding, which invites scrutiny.

Short term, Homeland needs full-time staff members, which can be gained by paying 3-5 members as content creators in the first year.

Looking at the medium term, Deus Vult would channel a percentage of profits as donations into the party while also balancing out investor commitments.

Longer term, we could also look into leveraging a variety of financial vehicles, such as a Trust, to create true financial independence.

Barrier 3 - Ability to Permeate the Minds of the Electorate

The ability to permeate the minds of the electorate, achieving widespread visibility, building trust, and establishing a recognisable brand among voters, stands as perhaps the most formidable barrier small parties like Homeland face.

In the UK’s political landscape, dominated by the first past-the-post (FPTP) electoral system and a media ecosystem favouring established players, small parties struggle to cut through the noise and connect with the broader public.

For Homeland, this challenge looms large.

Historical examples illustrate the difficulty. UKIP garnered 3.8 million votes, 12.6% of the total, in the 2015 general election but secured only 1 seat (Electoral Commission, 2015). The Green Party, despite decades of effort, took until 2024 to win 4 seats with 6.8% of the vote (House of Commons, 2024).

These cases reveal a systemic truth. Small parties must surmount structural, cultural, and logistical obstacles to imprint their identity on the electorate’s consciousness, a task Homeland cannot achieve alone without a substantial platform to amplify its voice.

Media Gatekeepers and Public Perception

Beyond electoral mechanics, the UK’s media landscape presents a significant hurdle.

Mainstream outlets, BBC, ITV, Sky, prioritise established parties, with debate inclusion often tied to past vote share or polling thresholds, such as Ofcom’s 5% guideline (Ofcom, 2024). Small parties like Homeland rarely gain airtime, restricting their ability to shape public discourse.

Print media follows a similar pattern. Tabloids like The Sun and Daily Mail focus on Tory/Labour narratives, while left-leaning papers like The Guardian often portray nationalist parties as fringe or extremist, as seen with the British National Party in the 2000s (BBC, 2009).

Homeland’s message lacks a direct channel to the many millions who remain underserved by progressive-leaning broadcasters and publications. Without media access, building trust and recognition among this vast electorate becomes a slow, nearly impossible endeavour.

Overcoming the Barriers

Below is further information on two synergistic pillars, the Media Creation & Distribution Network and Rural Property Investment, each amplifying the other to address these barriers and attract investment.

The Right-Wing Cottage Industry: Unifying Britain’s Right-Wing Voices

A Fragmented Landscape

The UK’s right-wing content creators, ranging from The Lotus Eaters’ political commentary to Zoomer Historian’s historical revisionism, form a vibrant but scattered cottage industry.

Unlike the US, where The Daily Wire has consolidated right-wing voices into a platform with over 1 million subscribers, the UK lacks a unified network to serve its 16.8M–23.5M conservative-minded citizens.

This fragmentation, coupled with a media landscape skewed against their values, creates a unique chance to build a centralised, creator-led network that amplifies these voices and meets a growing demand.

Why it works.

Rising Demand: Channels like The Lotus Eaters and Academic Agent demonstrate a hunger for right-wing content, yet no UK entity has scaled this into a cohesive brand.

US Precedent: The Daily Wire turned individual commentators into a multi-creator network by centralising resources and diversifying offerings, proof that a right-wing media model can succeed.

Loyal Audience: Britain’s conservative-minded viewers are passionate, supporting creators via Patreon and X, and eager for a platform that reflects their values of heritage and resilience.

Market Gap: No UK network combines right-wing ideology with a collaborative, creator-driven approach, leaving space for Deus Vult to lead.

The Strategic Approach

The Daily Wire in the States has succeeded through a multi-channel, Multifaceted approach. They succeeded by:

· Establishing a central platform hosting multiple creators (e.g., Ben Shapiro, Matt Walsh).

· Producing diverse content (podcasts, news, films) to engage varied audiences.

· Collaborating across creators for cross-promotion (e.g., group shows).

· Expanding beyond YouTube to a subscription site and alt-platforms (e.g., Rumble).

· Hosting live events to connect with fans (e.g., “Backstage”).

· Developing original IP (e.g., films like Run Hide Fight) to own content.

· Building a subscriber community for direct support.

This approach can be repeated with British and European content creators. The benefits of which are:

• Amplified Reach: A central hub unites creators pooling their audiences (e.g. 10k–300k subs) into a collective that could rapidly scale to 1M+ subscribers, mirroring The Daily Wire’s growth from Shapiro’s solo platform to a multi-creator giant.

• Content Diversity: Offering podcasts, Shorts (“Heritage Highlights”), and films appeals to varied viewer preferences from intellectuals to casual browsers, broadening the network’s appeal while staying true to its values.

• Cross-Promotion: Collaborative content drives traffic across channels, boosting smaller creators with the network’s momentum, much like The Daily Wire’s group shows elevate lesser-known voices.

• Platform Resilience: Expanding to Rumble and Odysee ensures survival against YouTube censorship, a critical edge for right-wing content, while a subscription site offers exclusive content, replicating The Daily Wire’s direct-to-audience model.

• Fan Engagement: Live events like the “Remigration Summit” foster a tangible connection with Britain’s disgruntled citizens, turning passive viewers into loyal members.

• Community Strength: A subscriber community via Discord, memberships, or a website builds a direct support network, ensuring financial stability and ideological alignment, as The Daily Wire’s subscribers sustain its operations beyond ad revenue.

By adapting this proven framework, Deus Vult can transform the UK’s right-wing cottage industry into a unified, creator-led network. Starting with a core of 5–10 creators, the network can scale through strategic acquisitions, collaborative content, and diversified platforms, delivering a robust platform that resonates with Britain’s conservative audience and supports allied political movements such as Homeland.

Rural Property Investment

Overview

Deus Vult’s Rural Property Investment arm focuses on acquiring, renovating, and flipping heritage properties in North England, leveraging their universal appeal as a synergistic cornerstone of our ecosystem.

Property flipping, buying undervalued homes, transforming them, and selling at a profit captivates a wide audience, political or otherwise, due to its tangible, relatable nature.

This broad appeal serves as a gateway, drawing viewers into our Media Creation & Distribution Network, fostering engagement with right-wing content and values.

Strategy

By targeting rural North England properties (e.g., Yorkshire, Lancashire) priced £200k–£250k stone cottages, barns, or small manor houses with heritage features (e.g., exposed beams, original fireplaces).

Sourced via local estate agents, auctions, and off-market deals, prioritising properties with renovation potential (e.g., outdated interiors, structural wear) over pristine homes.

These homes would then be renovated, allocating between £50k £75k per property for targeted upgrades over 6–9 months, with focus on high-impact transformations such as restoring period features (sandblasting stone, £5k), and enhancing curb appeal (landscaping, repointing, £8k) while keeping costs lean via local contractors and DIY content creation.

Every step would then be documented from demolition, construction, and reveal for media tie-ins.

This would then feed into the sales strategy, listing flipped properties at £350k–£400k, targeting conservative-minded buyers (rural families, retirees, heritage enthusiasts) via the media network’s audience.

Possible buyers may even watch the home be transformed through the YouTube series itself.

Aim for 40–60% ROI per flip, completed within 9–12 months.

Revenue Streams

Property Sales: Primary income e.g., £375k sale minus £325k cost (£250k buy + £75k reno/legal/marketing) yields £50k profit per flip.

Media Tie-Ins

The media tie-ins capitalise on the universal appeal of home renovations by producing a consistent video series tied to each property flip, driving secondary revenue and serving as an entry point into the nationalist ecosystem.

The production plan assumes a 6–9 month renovation cycle per flip, averaging 7.5 months (32 weeks), with one main video per week, additional smaller “extra” videos, and a final handover video to the new owners.

Why It Works

• Universal Appeal: Property renovation captivates all demographics, political or otherwise, due to its tangible, aspirational nature. Shows like Grand Designs (1M+ UK viewers/episode) and Fixer Upper (3M+ US viewers) prove this draw.

• Our flips tap the same fascination with transformation, heritage, and homeownership.

• Synergistic Entry Point: Flips act as a low-barrier gateway into the ecosystem. A viewer watching “Restoring Britain’s Past” (e.g., a crumbling barn turned modern retreat) is subtly introduced to right-wing content

e.g., a creator’s commentary on rural decline, bridging casual interest to deeper engagement.

• Market Fit: North England’s heritage properties align with conservative values, rural life, and tradition, offering 40–60% ROI vs. urban flips’ 20–30%. Demand exceeds supply, per Zoopla (2024: 15% rise in rural home searches).

• Risk Mitigation: Diversified revenue (sales + media) cushions market dips e.g. if sales lag, rentals (£800–£1,200/month) or media income sustain cash flow.

Collaboration

This investor-focused strategy wasn’t my original plan as I initially conceived it as a self-funded initiative using my own capital accumulated through years of network-building and strategic growth. Collaborating with Homeland accelerates this vision, shifting from a gradual self-financed rollout to a rapid investment-driven approach.

Importantly, this relationship requires no financial resources from Homeland itself; our sole aim is to tap into its membership and supporter base for introductions to investors.

The business model outlined here, flipping heritage properties and scaling a right-wing media network, demands significant capital to launch and grow, with a Year 1 deployment planned to kickstart operations.

While the venture’s profitability appeals to centre-right pragmatists seeking returns, its alignment with nationalist values, preserving rural Britain, and amplifying traditionalist voices resonates with further right backers who prioritise purpose alongside profit.

Securing investment from this broad conservative spectrum requires access to a diverse pool of investors, from wealthy rural landowners to urban business owners disillusioned with progressive agendas.

Originally, I intended to fund this with my own resources, gradually building the network over years. Homeland’s collaboration fast-tracks this by connecting us to its supporters and potential investors who can provide the £2–3M upfront, bypassing the slower self-financing route and avoiding reliance on traditional channels like banks or venture capital firms, which may hesitate to back a politically nuanced venture.

Conclusion

Deus Vult stands at the intersection of opportunity and necessity with a bold, investor-backed ecosystem poised to transform Britain’s fragmented right-wing landscape into a unified, profitable, and politically resilient force.

By weaving together rural property investment and a creator-led media network, we offer more than just financial returns; we deliver a self-sustaining platform that amplifies the voices of 16.8M–23.5M conservative-minded Britons, preserves their heritage, and empowers movements like the Homeland Party to break through systemic barriers.

This is not merely a business venture. It’s a reclamation of narrative, land, and values, built to withstand the assaults of censorship, lawfare, and progressive dominance.

What began as my personal vision, forged through years of network-building and self-funded ambition, now beckons for collaboration to ignite its full potential.

With £2M–£3M in initial investment, Deus Vult can leap from a gradual rollout to an immediate, impactful launch, marrying the pragmatism of profit with the passion of purpose.

The UK’s conservative audience hungers for this; the market gap demands it; and the success of models like The Daily Wire proves it can be done.

Together, we can turn discontent into momentum, heritage into wealth, and scattered voices into a chorus that reshapes Britain’s future.

The time to act is now before the window closes and the opportunity slips to others.

Next Steps

To bring Deus Vult from vision to reality, the following steps outline a clear, actionable path forward, leveraging the proposed collaboration with Homeland and targeting a Year 1 launch:

1. Secure Initial Investment (£2M–£3M)

• Partner with Homeland leadership to identify and approach 10–20 potential investors from its supporter base (e.g., rural landowners, disillusioned urban entrepreneurs, and nationalist philanthropists).

• Host an exclusive investor pitch event (virtual or in-person) within 60 days, presenting the business model, ROI projections (e.g., 40–60% on property flips), and ideological alignment to secure commitments.

• Finalise funding agreements by Q2 2025, ensuring compliance with UK financial regulations.

2, Establish Core Operations Team

• Recruit a lean, mission-driven team by Q3 2025: a property acquisition specialist, a media production lead, and a financial/compliance officer.

• Onboard 3–5 Homeland members as paid content creators (£40k/year each) to kickstart the talent incubator, integrating them into media planning by mid-2025.

3. Launch Rural Property Investment Arm

• Identify and acquire 1-2 initial properties in North England (£200k–£250k range) by Q3 2025, using local networks and auctions.

• Begin renovations on the first property by Q4 2025, documenting the process for media content creation to align with the media network launch.

4. Build and Launch Media Creation & Distribution Network

• Acquire or partner with 5–10 UK right-wing by Q3 2025, offering equity stakes or revenue-sharing deals to consolidate the network.

• Develop a central platform (website + subscription model) and establish presence on alt-platforms by Q4 2025.

• Release the first property flip video series and creator-led content by Q1 2026.

5. Ensure Compliance and Resilience

• Consult with legal experts by Q2 2025 to structure creator payments and media operations within Electoral Commission guidelines, avoiding political donation risks.

• Establish a contingency plan for platform censorship, including offline event frameworks by Q4 2025.

6. Scale and Evaluate

• Assess Year 1 performance by Q1 2026: property flip profits, media subscriber growth, and Homeland talent development.

• Reinvest profits into acquiring additional properties and creators, aiming for a 1M-subscriber network and 3 - 5 annual flips by Year 2 (2027).